STORYTELLING & COPYWRITING
When I entered the workforce, I often (and jokingly) wondered if I could make a career out of my drinking and storytelling prowess; it turns out I could. With over 20 years in roles across the marketing function and experience creating content for brands like Samsung, Grey Goose, Chase Freedom and Smuckers, I have found a home in the wine industry, weaving narrative and strategy around terroir and tasting notes.
HIGHLIGHTS
TASTING NOTES
If you're looking to wax lyrical about oak percentage or obscure aromas; I'm not the copywriter for you. Drinking wine is about the experience and the words used to describe it should be no different.
The Talley Vineyards staff is introduced to new wines and vintages twice each year. These notes provided the foundation for consumer interaction and tasting room storytelling.
SCRIPTWRITING
Transforming a family-owned winery into a relevant, consumer-focused brand required strategic and creative know-how.
Informed by the Brand Manifesto, this video introduced the new brand story and aesthetic to consumers, staff and partners. Let's toast to a new Talley Vineyards.
WEB & ECOMMERCE
CONSUMER CAMPAIGNS
Creating campaigns that interest the consumer in between releases and wine club shipments will increase sales and and keep your products top of mind.
PRODUCT RELEASE
Getting new products in front of the consumer with a consistent look and feel will help each new release gain momentum in sales
CLUB SHIPMENTS
Club members are a very important segment for most wineries. Creating emails that speak directly to their needs encourages loyalty and repeat purchases.